Research Shows Women Are More Concerned About Vehicle Safety
Research from Kelley Blue Book as featured in the LA Times claims that, on average, women tend to pay more attention to the safety of a vehicle than do men. Over 13,000 people were queried for the survey, which took into account searching metrics on the Kelley Blue Book website when coming to its conclusions. Although only 61% of men looked at safety features when picking a vehicle, 76% of women did the same. One person analyzing the survey hinted that the results might actually hinge more on marketing than anything else, with safety features being targeted more toward a female customer base while more stylistic flourishes focus on males. Women also tended to look for luxury features, many of them safety-oriented, that have become standard in more and more vehicles.
For more about this research, click here.