Quebec Targets Texting While Driving in TV and Radio Ad Campaign

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A new article discusses a public awareness campaign in Quebec, Canada focused on texting while driving. It describes several humorous television ads and a few far more serious ads put on the radio. The article notes that while almost everyone deplores the practice of texting behind the wheel, a significant number of people engage in the practice, and studies show that it is a significant cause of highway fatalities. Efforts to raise awareness and reduce the practice are underway among various government agencies dedicated to highway safety.

Click here to learn more about this campaign.