Paramedics from Ontario’s Haldimand County are taking part in a program known as Operation Brainsave. The operation is designed to promote the importance of using a bike helmet while riding a bicycle. It works like this: if a paramedic sees a kid wearing a helmet while on a bike (or a skateboard, rollerblades, etc.), they have the option of giving the child a McDonald’s or Dairy Queen coupon. Children who are spotted without a helmet will find themselves discussing the issue with a medic and being given a coupon for a discount on the purchase of one.
Click here to find out more about the program.