When Buying a Car, Men's and Women's Deciding Factors Differ
Research indicates that men value safety less then women when purchasing a new car. The study, conducted by Opinion Matters, finds that 47% of men focus more on performace factors such as speed and technology while women are typically more interested in safety (60%) and comfort (58%). Economically, safety is still paramount, because safer cars correlate with lower car insurance premiums.
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