FTC Fines Acai Product Internet Marketers For False Claims

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According to news sources, the Federal Trade Commission announced a settlement agreement with Central Coast Nutraceuticals after the latter agreed to pay a $1.5 million fine for using false claims as well as unfair billing.

The company allegedly used false claims in its advertisements, including phony endorsements from Rachael Ray and Oprah Winfrey, while deceptively claiming that their Acai Pure product could result in rapid weight loss for consumers who use it. The company also reportedly made unauthorized bank charges to consumers that signed up for a free trial. The settlement agreement will refund consumers.

The company has not admitted to violating the law, as constituted by the settlement agreement signed between the parties.

As a Bakersfield personal injury attorney, I’ve seen many cases of improperly labeled products and understand the inherent risks associated with such mislabeling. I hope that consumers will learn more about the mislabeled product and be cautious of any known allergens that may not be identified on the product label. If you or a loved one has been injured through the use or consumption of a defective product, speak with a personal injury attorney Bakersfield to learn about the legal options available to you.